Brand Guidelines
Everything you need to represent Acre consistently and professionally
Version 2.0 • January 2025Logo & Wordmark
Do's
- Use plenty of white space around the logo
- Maintain the minimum clear space
- Use provided logo files
- Keep proportions intact
Don'ts
- Don't change colors or add effects
- Don't stretch or distort the logo
- Don't recreate or modify the logo
- Don't place on busy backgrounds
Color Palette
Acre Green
Primary brand color
Forest Green
Hover states & accents
Deep Charcoal
Primary text color
Cool Gray
Secondary text
Light Gray
Background color
Pure White
Card backgrounds
Typography
Display Heading
The Operating System for Real Estate
Inter 800 • 48px • Line height 1.1
Section Heading
Streamline Your Property Management
Inter 700 • 32px • Line height 1.2
Subheading
Built for Modern Property Managers
Inter 600 • 24px • Line height 1.3
Body Text
Acre provides a comprehensive suite of tools designed to simplify property management, from tenant communications to financial reporting and everything in between.
Inter 400 • 16px • Line height 1.6
Button Text
GET STARTED
Inter 600 • 16px • Letter spacing 0.02em
Voice & Tone
Professional
- ✓ "Streamline your operations"
- ✗ "Make things easier"
- ✓ "Comprehensive solution"
- ✗ "All-in-one thing"
Empowering
- ✓ "Take control of your portfolio"
- ✗ "Let us handle everything"
- ✓ "Unlock new possibilities"
- ✗ "We'll do it for you"
Clear & Simple
- ✓ "Start your free trial"
- ✗ "Initiate your complimentary period"
- ✓ "Easy to use"
- ✗ "Effortlessly intuitive"
Usage Examples
Business Card Example
Business Cards
Logo centered with contact details below
Email Signatures
Logo with divider and title
Call-to-Action Buttons
Primary green with white text
Download Brand Assets
Get all the files you need to represent Acre consistently across all mediums